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Supraliminal Messages
According to Nick Kolenda, a marketing research analyst and stage mind reader, supraliminal messages involve a stimulus that has both a conscious and subconscious influence. Unlike subliminal messages, supraliminal messages contain a stimulus that people can actually notice, but since people don’t know that it’s influencing their behavior. Similar to the Fitzsimons study that involved subliminal presentation of the Apple logo to increase creativity, supraliminal messages cause people to think about things that are related to the message presented. This involves “spreading activation in your semantic network,” where every concept that you have knowledge of is represented as a node. In our semantic network each node that holds similar or related information is connected; if one area of our semantic network is activated then other areas are too. As a result supraliminal messages influences us by causing us to think about aspects of a message that are related. For example in a study conducted by psychologist Adrian North, researchers decided to play French music and German music to see how it would impact wine sales. They found out that when French music played, French wine outsold German wine, however when German music played, German wine outsold French wine (North). In this study the background music that was being played influenced the wine choice of customers. The music could be heard consciously but the people didn’t know it was influencing them subconsciously. People can also be influenced by simple words. Nick Kolenda was able to use word cues to influence what others were thinking about. In one of his mind performances, he used “semantically related concepts” such as colorful, sky, rain, and clouds to make someone think of a rainbow. Supraliminal effects can have very influential effects on people, and they’re also much easier to implement. For subliminal messages people have to embed images and sounds that people cannot consciously notice. However, supraliminal messages can be consciously noticed and simple word cues can be used to influence people. Images from(Top to bottom):
https://www.nickkolenda.com/subliminal-messages/ |
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