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Regulations
As a result of growing fear of subliminal messages, many governments have set laws and regulations for subliminal messages. Both Australia and Britain have banned the use of subliminal messages in any form. Although the United States does not have any laws in place that ban subliminal messages, it still has advertising regulatory agencies that regulate subliminal messages. According to Stephanie Dwilson, a technology journalist, “The Federal Communications Commission will revoke the broadcast license of any company that uses subliminal marketing in its broadcast” (Dwilson). If the FCC discovers that a company is using subliminal messages in their advertisements, then they will no longer be able to broadcast information. Also subliminal messages are not protected under the First Amendment, because they are viewed as misleading since they display information that people are unaware of (Dwilson).
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This is one reason why advertisers avoid the use of subliminal messages. Since they are being regulated, it is unlikely that a majority of companies practice the use of subliminal messages. Advertisers who do practice subliminal messages can get in trouble with the FCC and receive consumer backlash. The risk of using subliminal messages is far too great to ignore.
Images From(Top to bottom):
https://www.fcc.gov/
https://www.fcc.gov/